Lights, camera, action!
The amazing love story between Chopard and film-making continues beneath the Mediterranean sky with a dazzling Haute Joaillerie collection. Composed of 68 one-of-a-kind creations, the Red Carpet collection breathes incomparable glamour into the Cannes Film Festival and its stunning nightly mounting-the-steps ritual.
Official Partner of the Cannes Film Festival since 1998, Chopard actively contributes to the international renown of the event. Caroline Scheufele, Chopard Co-President and Artistic Director, has made the Geneva-based House an indispensable part of worldwide cinema’s major gathering. Each year, it pays tribute to the beauty of actresses by dedicating to them yet another extraordinary Haute Joaillerie collection, naturally named the Red Carpet.
Artistic treasures sparkle on the red carpet
Each year, the red carpet covering the steps of the Palais des Festivals becomesthe backdrop for breathtaking Haute Joaillerie creations. These exceptional models stem from a daunting challenge brilliantly taken upon by Chopard, since their number corresponds to the edition of the event. In 2015, for the 68th edition of the Festival, this means that no less than 68 one-of-a-kind pieces will eloquently showcase the talent and expertise of the Geneva-based company on La Croisette.
This year, the Red Carpet collection is rolling out a new development, since it includes a capsule collection of Green Carpet jewellery – creations effectively matching ethics with aesthetics. Through “The Journey to Sustainable Luxury” project, Chopard is affirming its commitment and its determination to promote sustainable luxury, placing it at the heart of the brand values. In keeping with the demands of the GCC® (Green Carpet Challenge) label, this collection is designed and produced according to the highest standards of sustainable development.
In 2015, in honour of the 60th anniversary of the Palme d’Or, Caroline Scheufele wished to pay tribute to this treasure from the plant kingdom that has become the ultimate symbol of the sheer genius of film-making. Just like the Palme d’Or that inspired it, this Green Carpet collection is entirely made in the Chopard workshops from Fairmined gold. “In 2014, I decided that the Palme d’Or, the most prestigious reward in the international film industry, should from now on be made in Fairmined gold. This year, to mark the 60th anniversary of the Palme d’Or, we have combined the emblem, our jewellery-making expertise and our commitment to sustainable luxury by creating a Green Carpet capsule collection inspired by the Palme”, says Caroline Scheufele.
Composed of a jewellery watch, a ring, earrings and a long pendant necklace, this collection features a design that encompasses the perfect harmony of the palm’s natural curves, and especially its finely veined folioles. Crafted in 18-carat Fairmined gold, the jewellery pieces are set with subtly graded marquise-cut diamonds sourced from the IGC group, a member of the Responsible Jewellery Council (RJC), amonitoring and supervisory body in the fields of ethical, social and ecological concerns.
Red Carpet, lace ribbons and magical colours
The Red Carpet Collection plays the magician, casting its spell and stirring emotions. The amazing range of expertise in the artistic crafts is entirely placed in the creation of unmistakably modern artistic inspiration. Traditional techniques and avant-garde technologies merge in giving birth to spectacular Haute Joaillerie creations. For this Red Carpet 2015 collection, swirling arabesques composed of finely carved precious stones – like a delicately interwoven fabric – make light of gravity. Like a ribbon of diamonds, 18-carat white or rose gold sparkles with a glittering flurry of diamonds and coloured stones. The gems are placed in cleverly staggered rows to enhance the lacework effect. Aesthetic splendour, exquisite delicacy and absolute femininity meet and mingle within these Haute Joaillerie pieces.
The Red Carpet collection continues to roll out mesmerising chromatic combinations. Propelling Haute Joaillerie towards ever broader horizons, these unique and intrinsically original models are composed of coloured stones in various cuts – such as emeralds, rubies, Paraiba tourmalines, amethysts ortanzanites – enabling an infinite range of joyful and precious variations. These are the true stars: powerful, charismatic and dazzlingly beautiful models that distil a fascinating hint of opulence, mystery and seduction on the big red carpet.